I act as Palmerstown Vets Marketing Department, doing campaigns, social media, emails and a whole lot more. They have 20+ staff members and I focus on professionalism to show their commitment to the well-being of their clients. I'm delighted to continue our collaboration to communicate their excellence in veterinary care.
The photoshoot
Arranging a professional photo shoot with Stuart from Corporate Photographers was a game-changer for Palmerstown Vets. It truly elevated the clinic's overall image. The shoot captured stunning images of both the animals and staff, and the results gave an instant boost to their professionalism and visual appeal.
The brand
Palmerstown Vets needed an identity that stood out and connected with their diverse clientele. The challenge was to create something that blended professionalism with a touch of warmth. This crafted logo reflects their commitment to pet care and celebrates them being an independent practice. The design process was a collaborative journey, where I worked with the team to consider their brand values and bring their unique vision to life.
I also helped to come up with their tagline, "We Treat. We Love. We Care." For the colour palette, we steered clear of industry greens and blues and Instead, went with a unique colour palette matching that of their scrubs.
The website
I handled the design and development of the Palmerstown Vets website, which included over 20 pages. I integrated a booking system, chat facility, and the Pet’s App to make things easy for both the clinic and their clients.
The website guides users through detailed pages, offer informative advice, and showcase staff profiles. The overall look balances professionalism with a touch of warmth, perfectly reflecting the clinic’s approach to veterinary care.
I continue to help PVH on a monthly basis with design and marketing.
Marketing material
I manage all of Palmerstown Vets' social media, from creating content and scheduling posts to writing blogs and emails, handing competitions and keeping their pages up to date.
I also design advertisements, including one for a local Strictly Come Dancing event, which we cleverly titled "Strictly for Pets."
On top of that, I handle ad-hoc tasks that helps keep them looking professional.
From brochures, pop-ups, posters, door signage, advertising and social media we continue to support Palmerstown vets. We believe every job is an opportunity to help Palmerstown Vets stay in the minds of their customer. For example, when designing brochures, we suggested incorporating 4 x record pages, to help customers keep track of their pet's health, while also reminding customers of PVH on a regular basis.
I also suggested and handled the photo competition, gaining sponsors and prizes.