In business, having a Unique Selling Point will… ↓
Make your business memorable, and
Attract the right clients
Some businesses struggle to identify their USP or have too many.✨
If that’s you, grab a pen and, in the time it takes to have a cup of tea, you can identify yours ☕️
Start by writing down what sets your business apart or what your clients love about you. Then, think about what you consistently deliver that others may not—whether it’s a unique approach, a special service, or a quality that makes your business stand out. This could be something people mention often or a characteristic you take real pride in delivering.
Check these for example ⬇️
1️⃣ Hotels: If your guests rave about your initiatives (locally-sourced, organic, zero-waste), or perhaps your boutique atmosphere with its eclectic mix of art collections, bespoke furnishings or themed rooms that could be your USP.
2️⃣ Estate agent: If clients trust you for your understanding of the local market and your ability to find hidden gems, that’s your USP.
3️⃣ Local café owners: If you have a cozy, welcoming atmosphere where people come for the coffee but come back for your famous cookies 🍪, this could be your USP.
It’s pretty simple, right! After you’ve identified your USP, use every opportunity to tell customers about it 🌟
By the way, I’m Therese 👋 and I love to hear about people’s business journeys while making it easy to grow through creative design and marketing ideas.
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