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Logo.   Branding.   Templates.   Presentation.    Graphics.

A brand identity and logo project backed by strategy. Read the story below.

The brand

Wright Pharma Partnering is a consultancy who provides clarity and guidance to pharmaceutical CEOs who need to streamline the product development process and accelerate the delivery of medications to patients. Yes, a complicated concept, so let's explain the concept.

Logo Concept 

The logo was designed to visually represent Wright Pharma Partnering's mission of guiding pharmaceutical companies through the complex process of developing and delivering medications.

  1. The Asterisk Symbol

    • The asterisk (*), commonly used in pharmaceutical documents as a footnote, symbolises the important details that make all the difference in complex projects. Here, it represents the company's expert role in simplifying those crucial elements of drug development.

  2. The Blue Segments

    • These represent the patients—the ultimate recipients of the medications. The clients' work revolves around ensuring these patients get their medicines faster, with the help of Wright Pharma's expertise.

  3. The Yellow Segment

    • The yellow piece stands for Wright Pharma itself, acting as a guiding light—bringing clarity and focus to the complex processes, helping pharmaceutical companies move forward with confidence.

Values in the Design

  • Efficiency and clarity are expressed through the clean, minimalist structure of the asterisk.

  • Professionalism is reflected in the precise, balanced layout.

  • The symbol also gives a sense of relief and approachability, by breaking down complexity into simple, clear parts.

The logo aligns with the brand's mission of simplifying pathways to market, helping CEOs navigate with confidence and clarity.

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