Fortessa are renowned for quality door handles and accessories. They recently decided to divide their products into two distinct ranges; Lifestyle for everyday luxury and Prestige for their new styles and techniques and I redesigned the full brand to include instore material, boxes, website and marketing material.
Rebrand Website Instore display Brochures
When Fortessa decided to rebrand, they aimed to add a touch of luxury. Taking cues from the Formula 1 brand for their Lifestyle line, they were drawn to the speed and luxury association. As for their Prestige range, they sought to define it with cutting-edge design through simplicity and sophistication.
The brand
The client's brief was around Formula 1 - so I incorporated a track visual into the branding the lifestyle range.
Boxes
A well as these boxes, other in-store material was designed to display them
Brochures
Brand Assets
I crafted brand assets to fit with the new branding
